Well we didn’t quite do it. But we did buck the national trend to increase our vote share by 8 points, adding six thousand to the Lib Dem total and slicing the Tory majority from 6,500 to 2,500.
We suffered from a national campaign that struggled to break through despite excellent leadership from Tim Farron, the lack of a UKIP candidate locally sending pro-Brexit votes straight to the Tories, and an increased Labour vote swept along by the Corbyn surge which in Cheltenham ultimatelyhelped the Tories win as well. Sometimes the cards just fall the wrong way during a campaign.
But the fact that we came so close is a credit to everyone from all over Gloucestershire and further afield who volunteered, delivered, stuffed, donated, delivered, called, knocked on doors, tweeted, posted and generally worked their socks off for weeks. Thank you SO much.
And thanks as well to those who co-ordinated ward efforts, led canvassing, covered Cheltenham in Lib Dem diamonds, gave advice on policy and messaging, wrote copy, handled emails, managed the money, produced video, promoted the campaign on social media and fundraised. We would never have come so close without you too.
Its invidious to name anyone in particular but I have to name check our core campaign team: my agent Steve Jordan, Andy Williams’ political intelligence and hard work at the printing presses in Hewlett Road, our vital national link Dave Wood, Chris Twells on the outstanding literature and many people’s superstar of the campaign, Chris Ward, who read the data and directed the huge volunteer effort at the Bakery and across the town. You were a fantastic team and put together a strategy that should have won us the seat – and would have done if the national tide had just flowed a bit more strongly in our direction.
But Theresa May’s gamble in calling the election misfired so catastrophically for the Tory party that we may all be back here again before long. Overturning a 6,000+ majority always looked like a bit of a longshot. But your tremendous effort this time means that whenever the next election comes, we’ll start within spitting distance of victory.
Liberal Democrat parliamentary candidate for Cheltenham 2017